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Ali Shah : Connection in Society

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My guest on the show is Ali Shah; he is the founder of a new social media app called TapeReel where you can record and only engage through audio and video.

Like many parents of South Asian origin, Ali’s parents had plans for his future that involved being involved in a key profession, while he was more interested in the creative side of business and marketing. He ended up with a portfolio career in Market Research through Consulting and Project Management. 

At some point, the entrepreneurial itch had him buying into a Subway franchise, that he says was like ‘buying’ a job. When he realised this, he quit and went back to the job market.

After years in different companies, both big and small, Ali discovered the exciting work went to the contractors. So, he created a mobile and Web Analytics consultancy that was successful and allowed him to explore various projects and app developments, which lead to several spin-off projects all with varying success.

But he was struggling with his personal life. A search for meaning led him on a journey to South America to a shamanic retreat where he experienced a transformation.  You can hear the full detail of this experience in our virtual event Spirit-duality.

On his return, he simplified his life and looked for a means to create more connection.  

TapeReel, is a reaction to what Ali sees as a lack of real connection in society. He feels that social media, with its algorithms and advertising is pushing us apart more than it brings us together.  His mission is to champion the bond of human connection by helping people truly connect and be themselves in a safe, inspiring, and knowledgeable community where everyone can be heard while building a legacy of meaningful memories.

I hope you enjoy this conversation with Ali Shah.

Connect with Ali:

Ali’s Website is TapeReel

Ali is on Linkedin Instagram Facebook and Twitter.


As I mentioned, Ali is one of our speakers in Spirit-duality where he is sharing what he discovered on his shamanic retreat to Ecuador. 

The event is an invitation to explore and understand the connection and disconnection of living as a human being and a spiritual being. It explores spirituality from many perspectives including the Science of Spirituality and the Spiritual nature of Money.

Together we explore other people’s life stories and help you find your own compass for these challenging times? 

Come and be part of the community at spirit duality and let’s do something extraordinary. 

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